We all know the name of the game is sponsorship.
Whether you’re dealing with an athlete or a musician, it’s all the same: Everyone wants their name on a product.
We’re well aware of Diddy’s brands (Sean John, Ciroc) and by now almost expect him to continue branching out… but did you know that Kanye West was working with an energy drink company?
Back in October of 2008 Sean “Diddy” Combs bought out the urban/hip hop clothing brand Enyce apparel, hoping to revive the once-popular line. According to Woooha.com, Diddy will first focus on the new men’s and boy’s line with the intention of keeping the same Enyce feel but injecting some Diddy style as well.
Yeezy, on the other hand, is partnering up with GURU energy drinks and will be developing his own flavor in the coming months. Click the link below for a couple of promotional photos of Yeezy holding one of the tasty beverages.
First pics of Kanye West GURU ad >
Head over to WoooHa.com to read more about the business end of hip-hop, RIGHT NOW >
Diddy's just doing it all…did y'all peep this new ciroc ad he has out? he even named a drink after himself!!! i'm gonna have to try it – seems pretty smooth ;-)
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